Subnation is a Web3 venture studio focused on the intersection of physical experiences and digital worlds.
We design, develop, and invest in creative IP and innovative technologies fueling the Metaverse and disrupting traditional media, entertainment, retail, hospitality, and financial industries.
Recognized as global leaders across multiple industries, Subnation collaborates with creators, storytellers, technologists, and entrepreneurs to provide market insights and business solutions that transform and accelerate their growth while (re-)defining our Owned & Operated platforms, partner projects, and strategic investments.
Through the expertise of a seasoned team, Subnation's trusted and authentic position in the marketplace addresses the insatiable needs of global brands and the digital-native community.
NASCAR
Atari Hotels is the first hospitality experience designed around the culture of Gaming and lifestyle of Esports.
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Nascar
With thought leadership and the development of a comprehensive strategy, we have been able to help NASCAR pave the way into the world of Web3—capturing a new audience via technology and entertainment while staying connected to existing loyal fans that have a generational passion for the brand.
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Atari Hotels
Atari Hotels is the first hospitality experience designed around the culture of Gaming and the lifestyle of Esports.
Alienware
In advere causma nostra rideret cum laude.
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SameYou
The task was to write, produce, and direct a charity NFT auction event in support of Emilia Clarke’s brain injury recovery organization SameYou. We created a cohesive show that raised awareness about the cause through emotional storytelling and filmmaking—and heightened the drama around the NFT itself, leading to higher bids.
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Mythical
Subnation will lead the development, marketing strategy, and execution of Mythicals’ NFL NFT Drops. Drawing on both the NFL and Mythical fanbases, we will create a holistic ecosystem of original and user generated content to engage, reward, and communicate with the community.
Why WEB3?
The Internet has always been reinventing itself, with innovative technologies turning each chapter in the story of how we interact. Starting with the web browser, then to smartphones, and still today - the value of interconnectivity guides the punctuation marks.
The “Metaverse” shouldn’t be so scary then, as it represents a network of live and online experiences ENABLED by interconnectivity and a a future where everyone can can take charge of their digital experience - it’s a new chapter.
While the future of the Metaverse is unknown, it will be defined by the advancements of Web3, where blockchain is creating a unique opportunity in expression and ownership through digital economies and worlds. Though we can’t predict the future, we can build it.