Subnation is a Gaming and Web3 venture studio creating digital worlds and innovating physical experiences.
NASCAR
With thought leadership and the development of a comprehensive strategy, we have been able to help NASCAR pave the way into the world of Web3—capturing a new audience via technology and entertainment while staying connected to existing loyal fans that have a generational passion for the brand.
Atari Hotels
Atari Hotels is the first hospitality experience designed around the culture of Gaming and the lifestyle of Esports.
We design, develop, and invest in creative IP and innovative technologies fueling the Metaverse and disrupting traditional media, entertainment, retail, hospitality, and financial industries. Recognized as global leaders across multiple industries, Subnation collaborates with creators, storytellers, technologists, and entrepreneurs to provide market insights and business solutions that transform and accelerate their growth while (re-)defining our Owned & Operated platforms, partner projects, and strategic investments.
Through the expertise of a seasoned team, Subnation's trusted and authentic position in the marketplace addresses the insatiable needs of global brands and the digital-native community.
-
Alienware
The Mythical Journey
SameYou
The task was to write, produce, and direct a charity NFT auction event in support of Emilia Clarke’s brain injury recovery organization SameYou. We created a cohesive show that raised awareness about the cause through emotional storytelling and filmmaking—and heightened the drama around the NFT itself, leading to higher bids.
Mythical Games
Subnation will lead the development, marketing strategy, and execution of Mythical Games’ NFL NFT Drops. Drawing on both the NFL and Mythical Games fanbases, we will create a holistic ecosystem of original and user generated content to engage, reward, and communicate with the community.
